SADER Jalisco maintains support for the pork union in a campaign to stimulate the consumption of pork meat.
Due to the importance that Jalisco pig farming has in providing animal protein for the national market and even for export, the “El Bien del Cerdo” campaign is underway, in order to stimulate the consumption of pig meat, especially in the cuts of increasing demand in the points of sale to consumers.
This was expressed by the person in charge of the office of the Secretariat of Agriculture and Rural Development (SADER Jalisco,) Salvador Álvarez García, who said that this campaign involves a pool of resources provided by the state agency and the membership of the Regional Union of Pork Producers of Jalisco (URPG.)
The state official highlighted that the Jalisco pork industry has been a tenacious sector in its task of producing, despite adverse situations, and stressed that this is manifested in the national leadership that Jalisco has in the production of pork, which amounted to 359,800 tons at the end of 2020.
For his part, the director of the URPJ, Iván Espinosa Vázquez, stressed that this campaign comes at an opportune moment, because since 2010 something similar has not been carried out. He noted that the campaign is now more than half into its established three-month period and is being carried out on social media, major media websites, various radio stations, and advertisements on buses and trucks.
He mentioned that this campaign aims to increase the consumption of pork cuts that can be eaten roasted, so that cuts such as rib bye, flank steak, and tomahawk are included, among others, in which you can appreciate the quality and good taste of pork.
He stressed that based on current consumer habits, traditional butcher shops and those that function as mini supermarkets, in addition to commercial chains, are strategically important points of sale for the current campaign.
He also communicated that the aforementioned slogan “El Bien del Cerdo” intends to register as a trademark of his union.
The “El Bien del Cerdo” campaign involved an investment of 5.8 million pesos, of which 65% was contributed by SADER Jalisco and the rest by the pork union, with a membership distributed in 42 local associations.
Between 2019 and 2020, SADER Jalisco has channeled a total investment of 17.9 million pesos through the Pig Farms Modernization Program, managing to intervene in 108 productive units that have globally improved their management, since the support that has been granted represents a better quality in the equipment of the farms, resulting in an increase in production and better conditions in the handling of the pigs.
Among the Jalisco municipalities that produce pork are: San Juan de los Lagos, Acatic, Capilla de Guadalupe, Tepatitlán, Degollado, Lagos de Moreno, Ixtlahuacán del Río, Zapopan, La Barca, Valle de Guadalupe, El Grullo, Tamazula and Mascota , among others.